For marketing and advertising to work at its best, I recognize and prioritize the need for strong branding. With a foundation of thoughtful messaging and strategic creative, a brand is set up for success. When managed properly, brands thrive through marketing implementation and better position a company’s success for results, in brand awareness or even customer leads.

• Brand guidelines (voice and visual)
• Naming, messaging and content writing
• Print and digital design
• Brand consistency and ongoing management

In marketing, first impressions are pivotal. How a brand sounds and looks determines whether or not your audience will engage further with your product or service. In saturated markets especially, I’ve learned and mastered an understanding for how to work creatively within diverse industries and audiences to maintain credibility but always capture market share.

• Graphic design (both print and digital media)
• Website design and user experience
• Content writing (both creative and technical)
• Voice and visual pairing (for maximum results)

Deploying a brand along with monthly marketing campaigns requires precision and detail. No brand is the same; therefore, every marketing plan should be tailored specifically to meet unique business objectives and marketing KPI. Results-focused and with undeniable organization, I am well-versed in executing tactics and tools to sync real ROI with a company’s marketing dollars. Showing value and experience in:

• Budget allocation and time management
• Digital marketing programming (ads, social media, email, etc.)
• Negotiating and scoping print advertising and direct mail
• Tracking and reporting results (usually monthly)

From industry and competitive research to identification of target segments and market opportunities, I understand how to put tangibles and depth to marketing. So often, marketing is seen as a soft discipline, but for me, it’s equal parts art and science–intuition and proven results. I’m competent in defining and deploying:

• Brand assessments and creative reviews
• Industry research and competitive analysis
• Audience segmenting and profiling
• Market positioning and identifying tactics

Taking every event full circle, I know what it takes to create themes that stick, tightly manage logistics, ensure positive attendee experiences and more. While event planning might be my guilty pleasure, it’s something I also know I am gifted in. Seeing an event come together whether it be a 50-person engagement party or a 300-person marketing conference, the process is the same. I also have an extensive background in tradeshow management, designing exhibits and delivering a positive B2B experience in that way. My event planning and execution skills include:

• Theme development and marketing materials
• Speaker procurement and venue relations
• Creating superior attendee experiences
• Overall logistics, budget and more

Especially in B2B sectors, securing and growing business relationships is a key focus of marketing. From building massive proposals to creating custom presentations, how you communicate to new clients, investors, partners and more… matters! I take your outline, necessary sections and baseline vision for your next pitch, RFP or speaking deck, and I create something fully functional and purposeful to meet your goals and communicate the caliber of you, the experts in your field. I’m skilled and top-notch in:

• Slide presentations and pitches
• Proposal template creation and RFP/RFQ building
• Visual storyboarding and B2B presentations
• Infographic creation and content layout